UP End Hate is a national community awareness campaign that equips young people ages 12-22 with the resources and skills to prevent hate-fueled violence in their communities. UP End Hate aims to empower youth by providing the tools and training they need to prevent hate-based violence and create safer, more inclusive communities.

UP End Hate addresses the urgent need for youth-focused violence prevention tools in both online and offline spaces. With hate-based violence continuing to rise and mass shooters trending younger, UP End Hate fills a critical gap in the resources available for young people to intervene and prevent violence before it escalates.

Eradicate Hate ran an initial UP End Hate pilot program in collaboration with Community Matters, Moonshot, and The Reilly Group The project was initially funded by a Department of Homeland Security Targeted Violence and Terrorism Prevention (TVTP) Grant.

In its first year, UP End Hate launched a website of comprehensive resources, receiving over 33,000 visitors with 92% of viewers finding the content useful, targeted ad campaigns on YouTube and Reddit received 6.2 million impressions and helped drive traffic to the website, and 334 students from middle and high schools nationwide completed upstander trainings with Community Matters’ Safe School Ambassadors (SSA) program. Two students who participated in the training promptly reported seeing a gun in a fellow student’s backpack, averting a potential attack.

In the words of one of our SSA school administrators, “The SSA Program gives teachers a foundation to assist students in learning how to help create a safe environment where all students are seen as equals.”